Using our background in innovation, startups, law, and marketing, we are uniquely able to combine product development and marketing communications and messaging from day one. Founder Cameron Powell’s background in startups, since 2001, has given him an unparalleled insight into product development, but where he’s innovated is in messaging development. He had the insight that the communication, no less than the product, should start with hypotheticals, and be iterative.

Meanwhile, Founder Gary Shuster has spent over 30 years actually inventing patentable inventions, shaping them into IP with maximum protectability through a mix of clever patenting strategies, trade secrets, and, an under-used method, contracts.

By integrating legal and tech capabilities with sharp communication strategies, we help clients differentiate not just in what they offer, but how they talk about it.

Indeed, while most startups define the technology first, iterate it lean-style, then figure out how to message around it, there are real benefits to developing tech and messaging in tandem. One key benefit: sometimes the messaging we’d like to be able to create drives the innovation strategy.

E.g., the sales or marketing team, which is closer to the customer, might say, “It would be great if we could say we did X better than anyone else.”

And engineering can say, “Okay, let’s build that.”

Put another way, the iterative, testable lean startup methodology applies to technology/product development as well as to communications at every level: fundraising, candidate attraction, customers, partners, media.