Copyright in Two Minutes
By Gary Shuster Copyright is one of the oldest and most widely applicable forms of intellectual property protection. If you’ve ever written an email, taken
Working with great clients, partners, and employers since 1992
Law
Coaching/Consulting
Innovation
Media
About the Founders
Cameron Powell and Gary Shuster bring rare depth at the crossroads of law, technology, and innovation. Between them, they’ve tried cases, built companies, coached leaders and innovators, authored books, and invented hundreds of patented technologies.
Their diverse backgrounds—spanning trial advocacy, intellectual property, entrepreneurship, and invention—equip them to guide clients through today’s most complex legal and business challenges.
- ABOUT THE FOUNDER
Cameron Powell
Experience across professions and industries
- Skilled trial lawyer
- Intellectual property counselor
- Tech entrepreneur in a dozen fields, including medical diagnosis, domain names, postal technology, motors, legal tech, and ecommerce
- Author (Ordinary Magic)
- Founder, High Performance Story & coaching firms
- Keynote Speaker on AI, The Legacy Mindset, Talent, Storytelling
- ABOUT THE FOUNDER
Gary Shuster
Gary is the innovator’s innovator. He has received over 250 U.S. patents since 2004, or about one patent per month.
He’s an innovation speaker, writer, coach, attorney and consultant who specializes in the lifecycle of patents, from crafting, improving, and fighting for them to licensing them, maximizing their exit strategies, and protecting them.
And he brings that enormous inventiveness, mastery, and power-use of technology to his litigation work.
What Makes Us Different
While DeepLaw’s founding lawyers have impeccable legal credentials and broad experience, they’ve also succeeded in real-world, innovative ventures outside of the law. With decades of experience in the art and science of innovation and the business side of technology startups, we have a deep understanding of both the law and your product development, go-to-market, and overall business strategies.
We understand how the law impacts your company, and we understand that our clients don’t think of themselves as having “legal” problems but business problems. And business problems need holistic solutions drawing on experience in many areas outside of the law.
Integrated Lean Strategy
We guide clients to shape both product innovation and customer promise side-by-side—so what you say and what you build are fully aligned.
Strategic Advice With Legal Protection
Unlike typical consultants, our business advice is protected by law—shielding your strategy from competitors and courts alike.
The Best Team for Every Challenge
We create flexible, high-impact teams by blending legal, tech, and domain experts—giving you solutions traditional firms can’t deliver.
Super-Learners + Smart Systems
Our founders’ tech-driven systems and sharp minds mean less waste, faster results, and exceptional output—without inflated team costs.
Creative Remedies, Not Just Legal Ones
We don’t stop at “no legal fix.” We explore every tool—AI, partnerships, IP, technological solutions, or negotiation—to solve business challenges holistically.
Services
Our services focus on invention and innovation; intellectual property; AI use, abuse, and protection; technology and startups; and litigation, including contingency fee work we’re uniquely able to handle through harnessing technology.
Intellectual Property
Does your innovation qualify as IP? Need the best strategy to protect it, license it, or sell it? Or are you in an infringement dispute? Other firms give you pieces of the puzzle. Our counsel is comprehensive and holistic, covering the entire life cycle of your IP.
Strategic Advice With Legal Protection
Unlike typical consultants, our business advice is protected by law—shielding your strategy from competitors and courts alike.
AI Use and Abuse Law
AI creates new forms of risk, and new opportunities. We help organizations identify their existing risks, reduce them, and install policies, tech, and training. With legal help, our consultant partners also assess and build your highest-ROI opportunities from AI.
Civil Litigation
From commercial disputes to civil rights, our SmartLaw systems produce the best outcomes per dollar.
Watch Our YouTube Videos
Sometimes we talk about law, policy, creativity, talent, innovation, startups, death and dying, and more, on YouTube.
Get clarity in a consultation
Explore our specialized legal services—from learning how to innovate in ways the law recognizes and protecting your intellectual property to exploring compliant uses of AI and defending your rights in court.
DeepLaw's Unique Package
AI-Powered
smarter, faster, more cost-effective, we use technology to outduel much larger opponents
Agile Teams
As nimble and adaptable as great software or basketball teams, quintets, and Special Forces.
Elite Lawyers
Harvard Law founders, decades of legal, business, and innovation experience. 254 of our own patents.
Client-centered
We surround our client, the star of the show, with the perfect team for the job.
Lean Methodology
Continually iterating improvements
Superior Work Product per Dollar
Real Business Experience
And innovation
Insights
We write about law and society, innovation and invention, creativity and the unique human genius AI will never be able to replace.
Navigating Fair Use: What Creators, Educators, and Innovators Need to Know
By Gary Shuster Fair use is one of the most misunderstood concepts in intellectual property law. It’s the legal doctrine that allows limited use of
Nintendo’s Pokémon GO Patents: A U.S. Update
By Gary Shuster Nintendo made headlines when it sued Pocketpair, the makers of Palworld, over patent infringement. The case raises fascinating questions about how patent