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Working with great clients, partners, and employers since 1992

About the Founders

Cameron Powell and Gary Shuster bring rare depth at the crossroads of law, technology, and innovation. Between them, they’ve tried cases, built companies, coached leaders and innovators, authored books, and invented hundreds of patented technologies. 

Their diverse backgrounds—spanning trial advocacy, intellectual property, entrepreneurship, and invention—equip them to guide clients through today’s most complex legal and business challenges.

Cameron Powell

Experience across professions and industries

  • Skilled trial lawyer
  • Intellectual property counselor
  • Tech entrepreneur
  • Author (Ordinary Magic
  • Founder, High Performance Story & coaching firms
  • Keynote Speaker

Gary Shuster

Gary is the innovator’s innovator. He has received over 250 U.S. patents since 2004, or about one patent per month. He’s an innovation speaker, writer, coach, attorney and consultant who specializes in the lifecycle of patents, from crafting, improving, and fighting for them to licensing them, maximizing their exit strategies, and protecting them.

What Makes Us Different

While DeepLaw’s founding lawyers have impeccable legal credentials and broad experience, they’ve also succeeded in real-world, innovative ventures outside of the law. With decades of experience in the art and science of innovation and the business side of technology startups, we have a deep understanding of both the law and your product development, go-to-market, and overall business strategies.

We understand how the law impacts your company, and we understand that our clients don’t think of themselves as having “legal” problems but business problems. And business problems need holistic solutions drawing on experience in many areas outside of the law.

Integrated Lean Strategy

We guide clients to shape both product innovation and customer promise side-by-side—so what you say and what you build are fully aligned.

Strategic Advice With Legal Protection

Unlike typical consultants, our business advice is protected by law—shielding your strategy from competitors and courts alike.

The Best Team for Every Challenge

We create flexible, high-impact teams by blending legal, tech, and domain experts—giving you solutions traditional firms can’t deliver.

Super-Learners + Smart Systems

Our founders’ tech-driven systems and sharp minds mean less waste, faster results, and exceptional output—without inflated team costs.

Creative Remedies, Not Just Legal Ones

We don’t stop at “no legal fix.” We explore every tool—AI, partnerships, IP, technological solutions, or negotiation—to solve business challenges holistically.

Services

Our services focus on invention and innovation; intellectual property; AI use, abuse, and protection; technology and startups; and litigation, including contingency fee work we’re uniquely able to handle through harnessing technology.

Intellectual Property

Does your innovation qualify as IP? Need the best strategy to protect it, license it, or sell it? Or are you in an infringement dispute? Other firms give you pieces of the puzzle. Our counsel is comprehensive and holistic, covering the entire life cycle of your IP.

Strategic Advice With Legal Protection

Unlike typical consultants, our business advice is protected by law—shielding your strategy from competitors and courts alike.

AI Use and Abuse Law

AI creates new forms of risk, and new opportunities. We help organizations identify their existing risks, reduce them, and install policies, tech, and training. With legal help, our consultant partners also assess and build your highest-ROI opportunities from AI.

Civil Litigation

From commercial disputes to civil rights, our SmartLaw systems produce the best outcomes per dollar.

Watch Our YouTube Videos

Sometimes we talk about law, policy, creativity, talent, innovation, startups, death and dying, and more, on YouTube.

Get clarity in a consultation

Explore our specialized legal services—from learning how to innovate in ways the law recognizes and protecting your intellectual property to exploring compliant uses of AI and defending your rights in court.

DeepLaw's Unique Package

AI-Powered

smarter, faster, more cost-effective, we use technology to outduel much larger opponents

Agile Teams

As nimble and adaptable as great software or basketball teams, quintets, and Special Forces.

Elite Lawyers

Harvard Law founders, decades of legal, business, and innovation experience. 254 of our own patents.

Client-centered

We surround our client, the star of the show, with the perfect team for the job.

Lean Methodology

Continually iterating improvements

Superior Work Product per Dollar

Real Business Experience

And innovation

Insights

We write about law and society, innovation and invention, creativity and the unique human genius AI will never be able to replace.

Insights

We write about law and society, innovation and invention, creativity and the unique human genius AI will never be able to replace.

Integrated Lean: Iterated Product Development + a Continuously Improved Differentiated Message

Using our background in innovation, startups, law, and marketing, we are uniquely able to combine product development and marketing communications and messaging from day one. Founder Cameron Powell’s background in startups, since 2001, has given him an unparalleled insight into product development, but where he’s innovated is in messaging development.