Are you making multi-billion-dollar mistakes in your innovation and IP strategy?

Innovation Consulting

If you’re like most founders, you prematurely think your invention is done, and then you hand your narrow draft of an idea to a patent lawyer. That can be a billion-dollar mistake.

The patent lawyer is skilled at what he or she does, but inexperienced inventors can inadvertently ask them to do too much. The ideal patenting process involves a team whose members mix several diverse types of knowledge . . .

The most critical types of knowledge you need on your innovation team:

experience as an inventor
skil in marketing communications (including branding, differentiation, and positioning)
experience licensing patents.
experience with exit strategies
experience in licensing and selling patents
experience as a litigator of patents who understands how things can go wrong (and therefore how to fix them).

If you don’t have all these talents on your team, your patent lawyer will dutifully turn your premature idea into a too-narrow patent application that carves in stone unnecessary limits on what you can really patent and how your business can grow. The typical patent lawyer is an expert on how to get patents, but generally only for the known implementations the inventor showed them. It’s not their job to be innovators or futurists as well.

This failure of team-building and process causes mistakes in IP strategy worth billions of dollars. That’s because innovation isn’t just about protecting where you’ve been — it’s also about predicting where you’ll go and making sure you can get there.

It’s only later that inventors often learn the bad news: first, that they can’t keep competitors out of new areas they want to get into (reducing their company’s valuation), and second, that they and their chosen team failed to patent their invention broadly enough to earn revenue from licensing use cases of their technology to non-competitors in other industries.

We turn your teams into Innovation Engines -- and maximize your IP rights and revenues

We’ve built a unique system that helps just about any invention team to avoid these traps and maximize the reach and value of their technology.

We help businesses transform their innovation systems by uncovering hidden IP, identifying risks and liabilities, and building forward-looking strategies.

From idea capture to protection, our guidance empowers you to make informed decisions, reduce legal exposure, and maximize the return on your innovation investment.

Anchored by Gary Shuster, one of the most prolific and wide-ranging individual patent holders in the world, and guided by Cameron Powell, a storyteller whose message has launched dozens of startups, DeepLaw has launched innovation workshops (free), innovation sprints, and consulting that teach teams how to be inventors and maximize the value of just about any IP — increasing not just product revenues but licensing revenues, for an increase in total enterprise value.

GARY

Gary Shuster is a patent expert with uniquely deep knowledge of not just the art of patent applications or even litigation, but also of patent licensing and brokering, exit strategies, and, above all, the act of invention itself. It’s fair to say nobody in the world has Gary Shuster’s breadth of expertise and creative solution-finding. With over 250 patents across a dozen industries and countless fields, we can legitimately say that Gary is among the foremost experts on invention and innovation in the world. And he’s a prolific patent broker and licensor. And he’s a patent law expert.

CAMERON

Cameron Powell has over 30 years of experience across several fields and a dozen industries as an evidence-based storyteller and creativity coach. And IP protection is essentially about storytelling: the story, framing, and analogies that go into the patent application, as well as the story behind the brand names and trademarks that are the tip of the spear into the market. Our talents uniquely create the maximum possible combination of IP and brand story.

In building the right team for you, we can also call on subject matter experts, patent sales and licensing brokers, and investors.

Innovation Consulting Services

Get immediate value in an innovation workshop or sprint

IP Strategy Challenge

Companies make all sorts of IP decisions that end up costing them enormously. Example: you decide to pursue a trade secret strategy instead of filing for a patent because you fear that disclosing your invention in a patent application would enable your competitors to work around your patent. But there are ways to navigate your concerns AND achieve maximum IP protection. We can show you how.

Or have you decided, maybe with a law firm’s help, “Anyone can engineer around a patent, so we’re not going to try to get a patent”? Here’s a tip: patent protection isn’t all or nothing. There are absolutely ways to protect aspects of your invention. And, you’re probably wrong about how easy it is to engineer around a well-crafted patent.. …

Are you protected from the giant corporations or patent trolls who can bankrupt your company!

If you simply can’t afford to be wrong, we should talk.

Innovation Workshops

How can we prove the value we’re able to provide? We often start by offering you one of our free Innovation Workshops. These Innovators’ Mindset Workshops teach teams how to invent and how to understand the full possibilities of what’s patentable. The workshops almost always provide quantifiable value immediately. Read more about our innovation consulting.

Innovation Enhancement Sprints

Our Innovation Enhancement Sprints also offer immediate value. In one-, two-, or three-hour sessions, the Sprints we facilitate take your idea, compare it to your values and exit strategy, and show you a process for maximizing its patentability and its value. We’ll also evaluate your IP strategy and tell you if it will pass muster with investors and acquirers.

We’ll help you answer the question, What’s my risk of making a multi-billion-dollar mistake with my IP? The question is powerful because our team can tell innovators whether they have stopped inventing too soon, missed invention and patenting opportunities that could bring licensing revenue, or failed to future-proof their technology development against competitors, any one of which could cost millions in revenue and billions in market cap.

Once we’ve proven that every dollar spent with us has a positive ROI, most clients choose one of our additional packages of hourly consulting and, for maximum availability, monthly retainers. We also serve on advisory boards.

Unleash your team’s natural human genius and watch the innovation ripple through your world – from your employees to your customers and shareholders.