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Choosing a Great Brand
A great brand isn’t just a name—it’s a promise, a position, and a story all in one. We help you choose names and identities that are memorable, legally sound, and resonate across markets. From trademarks to domain strategy, we lay the groundwork for lasting brand equity.
Picking a brand involves practical, legal, and linguistic considerations. The first question is whether the brand will work for you. If you ask the makers of Ayds diet products, the Audi e-tron (which means ‘turd’ in French), or the Mitsubishi Pajero (a vulgar term in Spanish), they’ll tell you that all of the legal brand protection in the world doesn’t help if the branding itself is defective.
One you have a brand candidate, practical concerns come next: Can you get the domain name? Can you get social media handles that match the branding?
Only after confirming that the branding will work on a linguistic and practical level do we move on to obtaining legal protection for your brand. We want you to succeed, and part of that is making sure we don’t bill you for legal work on a brand that you ultimately won’t be able to use.
Stand Out from the Start
Your brand is the first impression you make—and the one that lasts. We help craft brand identities that not only capture attention but also stand on solid legal ground, giving you a confident foundation to grow and protect your business.
Why Choosing a Brand Matters
A brand is more than a name or logo. It’s a promise, a story, and a signal of trust. The right brand can differentiate you in crowded markets, attract the right customers, and create lasting value.
But building a strong brand requires more than creativity—it demands strategic, legal, and linguistic expertise. That’s where DeepLaw comes in.
The Role of a Brand Lawyer
At the foundation of every great brand is protection. A brand lawyer ensures your brand is not only distinctive but also defensible. DeepLaw’s trademark attorneys conduct clearance searches, file registrations, and enforce rights in disputes. Our legal team helps you avoid costly conflicts and ensures that your investment in branding is secure.
A Blended Team of Experts
DeepLaw offers a unique advantage: a blended team that combines the perspectives of:
Branding experts who understand design and identity.
Experienced trademark lawyers who secure and defend your intellectual property.
Marketing veterans skilled in differentiation, positioning, and market entry.
Linguistics consultants who analyze the connotations of language and cultural impact.
Together, they ensure your brand resonates, stands apart, and can grow without legal vulnerability.
Led by Cameron Powell
DeepLaw’s branding practice is led by Cameron Powell, who has been intimately involved in the branding of dozens of organizations he’s founded, joined, led, advised, or invested in. With a career spanning law, entrepreneurship, and storytelling, Cameron brings rare insight into how a brand should not only sound and look—but also persuade and endure.
Services We Provide
Trademark searches, registrations, and enforcement
Brand name development and testing
Strategic positioning and differentiation consulting
Market and linguistic analysis for global brands
Legal and marketing integration for sustainable growth
Why DeepLaw for Branding?
Many firms can give you a logo. Few can give you a brand that is legally defensible, strategically differentiated, and linguistically powerful. DeepLaw’s unique integration of brand lawyers, marketers, and innovators makes us the best kind of partner: one that protects your vision while making it resonate in the marketplace.