Video Transcript
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hey this is innovation Cafe and today we’re going to do trade secrets in under a minute what is a trade secret it’s exactly what it sounds like it’s something that you have that’s secret that helps you in your trade or business we typically think of a trade secret as customer list but they could include things like industrial processes how you make a drug how you manufacture certain articles of manufacturer so trade secrets are something that you have to keep secret think the formula of Coca-Cola or the Special Blend of herbs and spices in Kentucky Fried Chicken those are kept as Trade Secrets the advantage of Trade Secrets is that they never expire the disadvantage is other people can reverse ENT you near them and you have no protection against that and if of course someone legally manages to figure out what your trade secret is it’s no longer going to be of any value that has been trade secrets in a minute Innovation Cafe signing off